Rely on the experience and creativity of our graphic design team
Our graphic designers have woven their experience into every design project to drive our client’s success.
OUR BROCHURE DESIGN PROCESS
Are you looking for unique Brochure Design Services in Sydney? Look no further. We got you covered!
DISCOVERY
Our graphic designers believe that every strong brochure starts with a story. Let's talk about your brand's key objectives and uncover your brand DNA.
DRAFTING
Want variety? Let's lay out the options for you and take a look at different drafts. From here you can decide on which one you think best suits you.
REFINE
From good copy to perfect copy, here's where you receive a final version of your design. Go ahead! Give yourself a pat on the back and tell your team it's ready.
4 STEPS TO AN EFFECTIVE BROCHURE DESIGN
In creating a well-designed brochure design that is effective in capturing your audience's attention and properly conveys your message, 4 important areas need to be taken into account to ensure the best chance of success.
Command Attention
Command the attention of your target audience by engaging them with compelling copy, quality imagery and a striking cover design. People are passed leaflets, brochures, flyers, business cards and other marketing material all the time while walking down their street or rifling through their mailbox. Your brochure needs to stand out and grab their attention so you do not get lost in the shuffle.
Set the Right Tone
Conveying your message is not just dependent on images and text, setting the tone of your message with the right choices of colour and style is a great way to set the mood of your brochure design and your intended message. Also, setting the right tone that properly fits your business will go a long way in conveying information about your company before your audience even starts to read the first line of copy.
Create a Proper Balance
Content is king, and balance is queen! You may want to squeeze in as much content as possible and fill your brochure panels margin-to-margin, however, finding a proper balance of content and negative spacing is as important as the content itself! A busy design that's difficult to digest is almost guaranteed to fail. Your brochure must be clear, concise and balanced visually so it can breathe and your message can speak loudly.
Choose the Right Style
You may have a great message, but how you present it on the page helps your message sing at high volume! Choosing an appropriate style of a brochure that best displays your information and creates an ideal presentation to convey your message is an extremely important aspect to consider. Half-fold, Tri-Fold, Z-Fold, etc... packaging your message appropriately within the ideal brochure fold design is very important.
OUR LOGO DESIGN PROCESS
Are You Seeking Top Tier Logo Design Services in Sydney? Look no further. We got you covered!
DISCOVERY
Let's dive into the meat and potatoes of your industry. The first step is discovering your mission statement, brand values, and overall unique sales point. The image you show your audience should resonate and be classically yours.
DRAFTING
Now we get started on illustration. Here is where our logo design team will develop different variations of your logo. We look forward to the collaborative process with you and working on it until we knock it out of the park.
REFINE
Refined and flawless. Here's where we deliver the refined and final draft of your logo. Congratulations it's good to go! Feel free to toot your horn, analyse it and show it off to your team, friends, and family. It's good to go.
WHY IS A LOGO IMPORTANT TO YOUR BUSINESS' SUCCESS?
Having a professional well-designed logo for your business is a crucial first step in planting the seed to establish your brand so it can grow and flourish. There is a long list of reasons why an effective logo is so vital to your business success.
Distinguish Your Identity
Distinguishing your brand identity is a foundational building block for your business! Your logo is your calling card. Imprinted on your products, packaging, business cards, brochures, your website, etc... your logo communicates ownership and distinguishes your brand identity. Your logo tells the world and your potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
Attract New Customers & Spark Growth
We are all attracted to an interesting design, whether it be a car, building or a logo... and your customers are no different. Your logo design must first draw the interest of potential customers. A great logo design can go a long way in attracting people to pay attention to your brand, product or service which can lead to new customers, enhanced sales and sparked growth!
Separate Your Brand from the Competition
We live in an ultra-competitive world, especially within the retail and digital realm. Your logo design must be able to separate your brand from the competition. A great logo design reflects who you are visually, and what you offer, but it must also distinguish your brand from the others. A great logo design is able to achieve this balance and help your brand stand out amongst the rest!
Foster Brand Loyalty
Brand loyalty is a giant factor in every marketplace and is something every business strives to attain. We are creatures of habit and being attached to a brand is no different. Establishing a strong logo design and building a recognisable and familiar brand through your logo can go a long way toward building notoriety, trust and fostering brand loyalty.
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